Applying Model of Brand Equity in Higher Education Marketing Context

Business Systems Research Journal

Volume 13 (2022): Issue 1 (June 2022)

By:

Tina Vukasović

Open Access

|Oct 2022

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DOI: https://doi.org/10.2478/bsrj-2022-0010 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344

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Language: English

Page range: 156 - 168

Submitted on: Jun 23, 2021

Accepted on: Nov 19, 2021

Published on: Oct 15, 2022

Published by: IRENET - Society for Advancing Innovation and Research in Economy

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Brand perception,

Higher education,

Services marketing,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Mathematics and statistics for economists,

© 2022 Tina Vukasović, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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