Have a personal or library account? Click to login
Applying Model of Brand Equity in Higher Education Marketing Context Cover

Applying Model of Brand Equity in Higher Education Marketing Context

Business Systems Research Journal
Volume 13 (2022): Issue 1 (June 2022)
By: Tina Vukasović  
Open Access
|Oct 2022

Authors

Tina Vukasović

tina.vukasovic@mfdps.si

International School for Social and Business Studies Celje, Slovenia
DOI: https://doi.org/10.2478/bsrj-2022-0010 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
Journal RSS Feed
Language: English
Page range: 156 - 168
Submitted on: Jun 23, 2021
|
Accepted on: Nov 19, 2021
|
Published on: Oct 15, 2022
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand perception,
Brand equity,
Higher education,
Services marketing,
Slovenia
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2022 Tina Vukasović, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

Previous articleVolume 13 (2022): Issue 1 (June 2022)Next article