The Multifaceted Dispositions of Artificial Intelligence Utilization in Sports
By: Darrell Norman BURRELL and Calvin NOBLES
References
- Arpaci, I., Yardimci, Y.C., Ozkan, S., & Turetken, O. (2012). Organizational adoption of information technologies: A literature review. International Journal of ebusiness and egovernment Studies, 4(2), 37-50. Available at: https://www.researchgate.net/publication/369618748_Organizational_adoption_of_information_technologies_A_literature_review.
- Burrell, D.N., Nobles, C., Dawson, M., McDowell, T., & Hines, A.M. (2018). A public policy discussion of food security and emerging food production management technologies that include drones, robots, and new technologies. Perspectives of Innovations, Economics & Business, 18(2), 71-87. DOI:10.15208/pieb.2018.6.
- Burrell, D.N., Burton, S.L., Nobles, C., Dawson, M.E., & McDowell, T. (2020). Exploring technological management innovations that include artificial intelligence and other innovations in global food production. International Journal of Society Systems Science, 12(4), 267-285. DOI:10.1504/IJSSS.2020.112408.
- Burton, S.L., Burrell, D.N., & Nobles, C. (2023). Adapting to the cyber-driven workforce: a battle for the discouraged worker. In Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology (pp. 130-152). IGI Global. DOI:10.4018/978-1-6684-8691-7.ch009.
- Engeström, Y. (2014). Learning by expanding : An activity-theoretical approach to developmental research. Cambridge University Press.
- Haley, P., & Burrell, D.N. (2025). Using Artificial Intelligence in Law Enforcement and Policing to Improve Public Health and Safety. Law, Economics and Society, 1(1), 46. DOI: https://doi.org/10.30560/les.v1n1p46.
- Haley, P. (2025). The Impact of Biometric Surveillance on Reducing Violent Crime: Strategies for Apprehending Criminals While Protecting the Innocent. Sensors, 25(10), 3160. Available at: https://doi.org/10.3390/s25103160.
- Haley, P., & Burrell, D.N. (2024). Leveraging geo-profiling to address rape as a public health and criminal epidemic in the United States. Land Forces Academy Review, 29(3), 358-370. DOI:10.2478/raft-2024-0038.
- Hollan, J., Hutchins, E., & Kirsh, D. (2000). Distributed cognition: toward a new foundation for human-computer interaction research. ACM Transactions on Computer-Human Interaction (TOCHI), 7(2), 174-196. Available at: https://doi.org/10.1145/353485.353487.
- Law, E.L.C., Roto, V., Hassenzahl, M., Vermeeren, A.P., & Kort, J. (2009, April). Understanding, scoping and defining user experience: a survey approach. In Proceedings of the SIGCHI conference on human factors in computing systems, 719-728. Available at: https://doi.org/10.1145/1518701.1518813.
- Lewin, K. (1947). Frontiers in group dynamics: II. Channels of group life; social planning and action research. Human relations, 1(2), 143-153. Available at: https://doi.org/10.1177/001872674700100201.
- Lewis, E.J. (2023). The Business of Sports Marketing and the Growing Challenge of Name Image and Likeness (NIL) for Student Athletes. In Transformational Interventions for Business, Technology, and Healthcare (pp. 230-244). IGI Global. DOI:10.4018/979-8-3693-1634-4.ch014.
- Li, W., et al. (2025). A review of artificial intelligence for sports: Technologies and applications. Intelligent Sports and Health, 1(3), 113-126. Available at: https://doi.org/10.1016/j.ish.2025.05.001.
- Medium. (2024, October 24). AI-Powered Image Recognition in Sports: Analyzing Player Performance and Game Footage. Retrieved from: https://medium.com/@API4AI/ai-powered-image-recognition-in-sports-analyzing-player-performance-and-game-footage-a8f723283399.
- Nielsen, J. (1994). Usability engineering. Morgan Kaufmann.
- Nelson, R.R., & Winter, S.G. (1982). An evolutionary theory of economic change. Boston: Harvard University Press.
- Nobles, C. (2018). Botching human factors in cybersecurity in business organizations. HOLISTICA Journal of Business and Public Administration, 9(3), 71-88. DOI:10.2478/hjbpa-2018-0024.
- Nobles, C., Burrell, D.N., Waller, T., & Cusak, A. (2022). Food sustainability, cyber-biosecurity, emerging technologies, and cyber-security risks in the agriculture and food industries. International Journal of Environmental Sustainability and Green Technologies (IJESGT), 13(1), 1-17. DOI: 10.4018/IJESGT.309744.
- Nobles, C. (2015). Exploring pilots’ experiences of integrating technologically advanced aircraft within general aviation: A case study. Northcentral University.
- Norman, D.A. (2014). Some observations on mental models. In Mental models (pp. 7-14). Psychology Press.
- Rousseau, D.M. (1995). Psychological contracts in organizations: Understanding written and unwritten agreements. Thousand Oakes.
- Trist, E.L., & Bamforth, K.W. (2000). Some social and psychological consequences of the longwall method of coal-getting. Human Relations, 4, 3-38. Available at: https://doi.org/10.1177/001872675100400101.
- Welch, N., & Burrell, D.N. (2025). Organizational Behavior and Technology Integration Dynamics of Artificial Intelligence in Sports. RAIS Conference Proceedings 2022-2026 0530, Research Association for Interdisciplinary Studies. Available at: https://doi.org/10.5281/zenodo.16218170.
- White, J. (2022, March 21). Coaching Through Technology: Vanderbilt researchers use artificial intelligence to help basketball players improve their shots. Retrieved from: https://news.vanderbilt.edu/2022/03/24/coaching-through-technology-vanderbilt-researchers-use-artificial-intelligence-to-help-basketball-players-improve-their-shots/.
- Zhou, D., et al. (2025). Artificial intelligence in sport: A narrative review of applications, challenges and future trends. Journal of Sports Sciences, 1-16. Available at: https://doi.org/10.1080/02640414.2025.2518694.
Language: English
Page range: 51 - 74
Submitted on: Jan 7, 2026
Accepted on: Feb 24, 2026
Published on: Jun 24, 2026
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2026 Darrell Norman BURRELL, Calvin NOBLES, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.