Figure 1.
Figure 2.
Demographic characteristics of the survey participantsTabelle 1_ Demografische Merkmale der Teilnehmenden an der Umfrage
| Demographic variable | N = 204 | |
|---|---|---|
| Gender | Female | 130 |
| Male | 68 | |
| Others | 6 | |
| Age (years) | <18 | 2 |
| 18–25 | 126 | |
| 26–35 | 24 | |
| 36–50 | 17 | |
| >50 | 35 | |
| City population (inhabitants) | <1000 | 15 |
| 1000–10,000 | 43 | |
| 10,000–50,000 | 17 | |
| 50,000–100,000 | 5 | |
| 100,000–1 million | 15 | |
| >1 million | 109 | |
| Educational level | Statutory education | 7 |
| Vocational training | 33 | |
| A-levels | 109 | |
| University degree | 55 | |
j_boku-2024-0006_tab_004
| D1. Factors of acceptance | Scale item |
|---|---|
| Flexibility (adapted from D’Agostin et al., 2020) | Possibility of testing a product before purchasing |
| Peer influence (adapted from D’Agostin et al., 2020) | Social prestige for using new and green technology |
| Environmental awareness (adapted from D’Agostin et al., 2020) | Less solid waste generation and greenhouse gas emissions and familiarity with sustainability as a lifestyle |
| Compatibility (adapted from D’Agostin et al., 2020) | Compatibility and consistency with values and beliefs, experiences, and needs of potential users |
| Economic value (adapted from Sattari et al., 2020) | Renting the product is cheaper than buying it |
| Information (adapted from D’Agostin et al., 2020) | Perceived need for a lifestyle change into a more sustainable option |
Correlation between factors of acceptance and willingness to adopt u-PSSTabelle 2_ Korrelation zwischen Akzeptanzfaktoren und der Bereitschaft zur Einführung von u-PSS
| Factor | Adopting u-PSS | ||
|---|---|---|---|
| Mean | correlation coefficient | p-value | |
| Flexibility | 3.40 | 0.20 | 0.01* |
| Peer influence | 2.86 | 0.19 | 0.01* |
| Environmental awareness | 3.88 | 0.39 | 0.01* |
| Compatibility | 3.72 | 0.32 | 0.01* |
| Economic value | 3.22 | 0.23 | 0.01* |
| Information | 3.63 | 0.42 | 0.01* |
Hypothesis testing: multiple regression analysisTabelle 3_ Hypothesenprüfung: Multiple Regressionsanalyse
| Adopting u-PSS | ||
|---|---|---|
| Model 1 | Model 2 | |
| Control variables | ||
| Age | 0.00 | 0.00 |
| Gender | 0.07 | 0.22* |
| Education | 0.04 | 0.01 |
| Hypotheses | ||
| H1 – Flexibility | 0.05 | |
| H2 – Peer influence | 0.00 | |
| H3 – Environmental awareness | 0.13* | |
| H4 – Compatibility | 0.07 | |
| H5 – Economic value | 0.06 | |
| H6 – Information | 0.16* | |
| F-statistic | 0.41 | 6.00* |
| Multiple R2 | 0.01 | 0.23 |
| Adjusted R2 | −0.01 | 0.19 |