Authors
Emma Astner
emma.astner@students.boku.ac.at
Institute of Marketing and Innovation, Department of Economics and Social Sciences, University of Natural Resources and Life Sciences Vienna, Vienna, Austria
Christof Falkenberg
Institute of Marketing and Innovation, Department of Economics and Social Sciences, University of Natural Resources and Life Sciences Vienna, Vienna, Austria
Siegfried Pöchtrager
Institute of Marketing and Innovation, Department of Economics and Social Sciences, University of Natural Resources and Life Sciences Vienna, Vienna, Austria