Authors
Mariia Mykhailova
Department of Marketing, Reputation and Customer Experience Management, State Biotechnological University, Kharkiv, Ukraine
Olha Yatsenko
Department of International Trade and Marketing, Kyiv National Economic University Named After Vadym Hetmana, Kyiv, Ukraine
Yuliia Zavadska
Product Development Team, Loopme, Kyiv, Ukraine
Oksana Afanasieva
Department of Marketing, Reputation and Customer Experience Management, State Biotechnological University, Kharkiv, Ukraine
Rainer Haas
Institute of Marketing & Innovation at the University of Natural Resources and Life Sciences, Vienna, Austria