Have a personal or library account? Click to login

Authors

Mariia Mykhailova

Department of Marketing, Reputation and Customer Experience Management, State Biotechnological University, Kharkiv, Ukraine

Olha Yatsenko

Department of International Trade and Marketing, Kyiv National Economic University Named After Vadym Hetmana, Kyiv, Ukraine

Yuliia Zavadska

Product Development Team, Loopme, Kyiv, Ukraine

Oksana Afanasieva

Department of Marketing, Reputation and Customer Experience Management, State Biotechnological University, Kharkiv, Ukraine

Rainer Haas

rainer.haas@boku.ac.at

Institute of Marketing & Innovation at the University of Natural Resources and Life Sciences, Vienna, Austria
DOI: https://doi.org/10.2478/boku-2023-0008 | Journal eISSN: 2719-5430 | Journal ISSN: 0006-5471
Language: English
Page range: 91 - 105
Submitted on: May 1, 2023
Accepted on: Nov 30, 2023
Published on: Feb 27, 2024
Published by: Universität für Bodenkultur Wien
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2024 Mariia Mykhailova, Olha Yatsenko, Yuliia Zavadska, Oksana Afanasieva, Rainer Haas, published by Universität für Bodenkultur Wien
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.