Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
By: Ilona Skačkauskienė and Julija Nekrošienė
DOI: https://doi.org/10.2478/bjes-2023-0011 | Journal eISSN: 2674-4619 (formerly 2228-0596) | Journal ISSN: 2674-4600 (formerly 2228-0596)
Language: English
Page range: 226 - 252
Published on: May 24, 2023
Published by: Tallinn University of Technology
In partnership with: Paradigm Publishing Services
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© 2023 Ilona Skačkauskienė, Julija Nekrošienė, published by Tallinn University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.