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Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation Cover

Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation

TalTech Journal of European Studies
Volume 13 (2023): Issue 1 (June 2023)
By: Ilona Skačkauskienė and  Julija Nekrošienė  
Open Access
|May 2023

Authors

Ilona Skačkauskienė

ilona.skackauskiene@vilniustech.lt

Department of Management, Faculty of Business Management, Vilnius TECH University, Vilnius, Lithuania

Julija Nekrošienė

julija.nekrosiene@vilniustech.lt

Department of Management, Faculty of Business Management, Vilnius TECH University, Vilnius, Lithuania
DOI: https://doi.org/10.2478/bjes-2023-0011 | Journal eISSN: 2674-4619 | Journal ISSN: 2674-4600
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Language: English
Page range: 226 - 252
Published on: May 24, 2023
Published by: Tallinn University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
marketing eff ectiveness,
marketing eff ectiveness evaluation approaches,
Scopus,
theoretical literature review,
WoS
Related subjects:
Computer sciences,
Computer sciences, other,
Business and economics,
Political economics,
Political economics, other,
Law,
Law, other,
Social sciences,
Social sciences, other

© 2023 Ilona Skačkauskienė, Julija Nekrošienė, published by Tallinn University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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