Abstract
Introduction: The article aims to identify generational attitudes towards appropriate teaching applied to teaching economic disciplines in Bulgaria higher school. The object of research is the students of three generations - X, Y and Z, and the teachers who carry out their education in economics. The research subject is the perceptions and attitudes of students of the three generations - X, Y and Z, and the teaching methods applied for educational purposes.
Methods: A descriptive research strategy was used in the article. Data were collected through an online structured questionnaire survey and processed by rank correlation using Kendall’s tau-b and Spearman methods.
Results: As a result of the research, it is established that there is no dependence between the characteristics of individual generations and the preferred teaching methods.
Discussion: Find that different generational characteristics do not affect ads for acquiring new knowledge and skills during the educational process.
Limitations: Only representatives of generations X, Y, and Z were studied in Bulgaria. The study covers the trainees’ current advertising, taking into account the results that are statistically significant.
Conclusions: The study found no significant differences in learners’ preferences for teaching methods. Therefore, educators can choose appropriate approaches involving interactive video content and smart devices.