Enhancing Consumer Buying Behaviour Through Innovation Hubs: A Quantitative Study in the Indian Apparel Sector
By: Anandhu Vijayakumar and Jelena Davidova
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Language: English
Page range: 165 - 178
Published on: Nov 10, 2025
Published by: Turiba University Ltd
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2025 Anandhu Vijayakumar, Jelena Davidova, published by Turiba University Ltd
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