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Enhancing Consumer Buying Behaviour Through Innovation Hubs: A Quantitative Study in the Indian Apparel Sector Cover

Enhancing Consumer Buying Behaviour Through Innovation Hubs: A Quantitative Study in the Indian Apparel Sector

ACTA PROSPERITATIS
Volume 16 (2025): Issue 1 (November 2025)
By: Anandhu Vijayakumar and  Jelena Davidova  
Open Access
|Nov 2025

Authors

Anandhu Vijayakumar

anandhuvijayakumarhere@gmail.com

Department of Business Administration, Turiba University, Riga, Latvia

Jelena Davidova

Daugavpils University, Riga, Latvia
DOI: https://doi.org/10.2478/acpro-2025-0014 | Journal eISSN: 3044-7259 | Journal ISSN: 1691-6077
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Language: English
Page range: 165 - 178
Published on: Nov 10, 2025
Published by: Turiba University Ltd
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Apparel industry,
consumer buying behaviour,
factor analysis,
innovation hubs
Related subjects:
Business and economics,
Business management,
Business development, change management, cooperation,
Law,
International law, foreign law, comparative law,
International law, foreign law, comparative law, other,
Social sciences,
Education,
Education, other,
Communication science,
Communication science, other

© 2025 Anandhu Vijayakumar, Jelena Davidova, published by Turiba University Ltd
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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