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Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea Cover

Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea

By: Hyun Hee Kim,  Sunny Sun and  Rob Law  
Open Access
|Jun 2022

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DOI: https://doi.org/10.22367/jem.2022.44.08 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
Language: English
Page range: 187 - 209
Submitted on: Mar 6, 2022
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Accepted on: May 24, 2022
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Published on: Jun 23, 2022
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2022 Hyun Hee Kim, Sunny Sun, Rob Law, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.