Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea Cover

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Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea

Journal of Economics and Management

Volume 44 (2022): Issue 1 (January 2022)

By: Hyun Hee Kim, Sunny Sun and Rob Law

Open Access

|Jun 2022

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DOI: https://doi.org/10.22367/jem.2022.44.08 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948

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Language: English

Page range: 187 - 209

Submitted on: Mar 6, 2022

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Accepted on: May 24, 2022

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Published on: Jun 23, 2022

Published by: University of Economics in Katowice

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

smartphone marketing,

National Tourism Organization (NTO),

value propositions,

perceived value,

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business informatics,

Business intelligence,

Mathematics and statistics for economists,

© 2022 Hyun Hee Kim, Sunny Sun, Rob Law, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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