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Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea Cover

Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea

Journal of Economics and Management
Volume 44 (2022): Issue 1 (January 2022)
By: Hyun Hee Kim,  Sunny Sun and  Rob Law  
Open Access
|Jun 2022

Authors

Hyun Hee Kim

hh.kim@connect.polyu.hk

School of Hotel and Tourism Management The Hong Kong Polytechnic University HKSAR, China

Sunny Sun

sunnysun@apu.ac.jp

College of Asia Pacific Studies, Ritsumeikan Asia Pacific University, Beppu, Japan

Rob Law

roblaw@um.edu.mo

Asia-Pacific Academy of Economics and Management, Faculty of Business Administration, University of Macau Avenida da Universidade Taipa, Macau SAR, China
DOI: https://doi.org/10.22367/jem.2022.44.08 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
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Language: English
Page range: 187 - 209
Submitted on: Mar 6, 2022
|
Accepted on: May 24, 2022
|
Published on: Jun 23, 2022
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
smartphones,
smartphone marketing,
National Tourism Organization (NTO),
value propositions,
perceived value,
Hong Kong,
South Korea
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business informatics,
Business intelligence,
Mathematics and statistics for economists,
Statistics

© 2022 Hyun Hee Kim, Sunny Sun, Rob Law, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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