Abstract
In recent years, media façades have become a new architectural theme and numerous potentials and limitations are observed in their design process and implementation. This paper identifies the most important challenges in the design of a media façade in order to define the basic criteria that influence decision making in the selection or the fulfillment of the most important principle – the adequacy of technological process of a media façade design. The main method used in the paper is mathematical modelling. The result of this study is operationalization, putting into operation the design knowledge and design principles and the construction of media façades, with the algorithm and software as the outcome that can become a tool in the process of media façade design taking account of specific variables and unchangeable parameters. The most important contribution of this paper is to present the practical application of software for checking the technological adequacy of media façades, of certain technical characteristics, taking into account a set of real urban and architectural conditions of the building and the location in design of new or reconstruction of old buildings.