Analysis of Purchase Motivations for Locally Processed Cocoa-Derived Products in Lome, Togo (West Africa)
References
- Acosta-Alba, I. (2024). Local cocoa transformation in West Africa: Opportunities and structural constraints. J. Agric. Econ., 75(2), 112–130.
https://doi.org/10.1111/1477-9552.12567 - Adabe, K.E. (2023). Dynamiques de consommation des produits locaux à Lomé : entre authenticité et modernité. [Rapport technique]. Université de Lomé.
- Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., Van Huylenbroeck, G. (2011). The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. Brit. Food J., 113(11), 1353–1378.
https://doi.org/10.1108/00070701111179988 - Ahenkora, K., Adarkwa, F. (2018). Local consumers' purchase intention toward Ghanaian chocolate brand. Expert J. Bus. Manag., 6(2), 101–109. Retrieved from:
https://business.expertjournals.com/ark:/16759/EJBM_610ahenkora101-109.pdf?utm_source=copilot.com - Ajzen, I. (1991). The theory of planned behavior. Org. Beh. Human Dec. Proces., 50(2), 179–211.
https://doi.org/10.1016/0749-5978(91)90020-T - Al-Swidi, A., Huque, S.M.R., Hafeez, M.H., Shariff, M.N.M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. Brit. Food J., 116(10), 1561–1580.
https://doi.org/10.1108/BFJ-05-2013-0105 - Amoah, I.A., Amon-Armah, F., Owusu, V. (2024). Determinants of cocoa consumption and consumer preferences in Ghana: Evidence from urban households. J. Agribus. Dev. Emerg. Econ., 14(2), 215–232.
https://doi.org/10.1108/JADEE-09-2023-0187 - Barauskaite, D., Gineikiene, K., Fennis, D., Auruskeviciene, M., Yamaguchi, K., Kondo, N. (2018). Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices. Appetite, 131, 59–67.
https://doi.org/10.1016/j.appet.2018.08.015 - Bettiga, D., Bianchi, L., Lamberti, M., Noci, F. (2020). Consumers' emotional responses to functional and hedonic products: A neuroscience research. Front. Psychol., 11, 559779.
https://doi.org/10.3389/fpsyg.2020.559779 - Cockx, L., Boti, D. (2024). Exploring food consumption patterns across the rural-urban continuum in West Africa. JRC Working Papers on Economic Analysis of Policies in Africa. Brussels: European Commission, Joint Research Centre. JRC137488. Retrieved from:
https://publications.jrc.ec.europa.eu/repository/handle/JRC137488 - Dalziel, R., De Klerk, N. (2017). Gender differences amongst African Generation Y students: Hedonic and utilitarian shopping motivations. Int. J. Bus. Manag. Stud., 9(1), 1–14.
https://dergipark.org.tr/en/download/article-file/440202 - FAO (2023). Souveraineté alimentaire et transformation locale en Afrique subsaharienne. Organisation des Nations Unies pour l'alimentation et l'agriculture. Retrieved from:
https://www.fao.org/publications - Femi-Oladunni, O., Adeyeye, A., Ogunleye, O. (2022). Food values influencing consumers' decisions in a Sub-Saharan African country. Brit. Food J., 124(13), 4717–4735.
https://doi.org/10.1108/bfj-02-2022-0144 - Fishbein, M., Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
- Friedrichsen, J., Engelmann, T., Kübler, D. (2017). Who cares about social image? DIW Berlin Discussion Paper No. 1634.
https://doi.org/10.2139/ssrn.2906264 - Gómez, D. (2014). Análisis de elección del consumidor en la industria chocolatera en el Ecuador. Rev. Cien. Empres., 6(2), 45–60. Retrieved from:
https://scispace.com/pdf/analisis-de-eleccion-del-consumidor-en-la-industria-3sr0iw3sud.pdf - Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. (2019). Multivariate data analysis (8e éd.). Cengage Learning.
- ITC (2024). Trade statistics for international business development. International Trade Centre. Retrieved from:
https://www.trademap.org - Kaiser, H.F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31–36.
https://doi.org/10.1007/BF02291575 - Kouadio, K., Konan, A. (2024). Transformation locale du cacao et souveraineté alimentaire en Côte d'Ivoire. Écon. Soc. Afr., 8(3), 78–95.
https://doi.org/10.5281/zenodo.11357942 - Kouassi, B.K., Yoroba, F., Diawara, A., Yapo, L.A.M., Kouadio, K., Tiemoko, D.T., Kouadio, Y.K. (2019). Evaluation of rainfall and temperature conditions for a perennial crop in tropical wetland: A case study of cocoa in Côte d'Ivoire. Adv. Meteorol., art. 9405939.
https://doi.org/10.1155/2019/9405939 - Kouassi, A. (2021). Chocotogo: une expérience de transformation artisanale du cacao au Togo [Rapport technique]. Université de Lomé.
- Kumar, R. (2019). Research methodology: A step-by-step guide for beginners (5e éd.). SAGE Publications.
- Kumar, A., Sahu, A.K. (2021). Consumer perception and preference towards agribusiness value chains: Evidence from developing economies. Sustainability, 13(22), 12358.
https://doi.org/10.3390/su132212358 - Macht, M., Dettmer, D. (2022). Everyday mood and emotions after eating a chocolate bar or an apple. Appetite, 166, 105–112.
https://doi.org/10.1016/j.appet.2006.01.014 - Maslow, A.H. (1943). A theory of human motivation. Psychol. Rev., 50(4), 370–396.
https://doi.org/10.1037/h0054346 - Mkedder, N., Das, S., Elbedweihy, M. (2025). Buying local: How functional values, social identity and gender shape consumer preferences in developed and emerging markets. Int. J. Emerg. Market., 21(7), 2117–2141.
https://doi.org/10.1108/ijoem-05-2024-0873 - Mphafi, K., Oyekale, A.S., Ndou, P. (2023). Determinants of consumers' preferences for the sources of spices in Gauteng Province, South Africa. J. Agribus. Rural Dev., 69(3), 243–252.
http://dx.doi.org/10.17306/J.JARD.2023.01714 - Nunnally, J.C., Bernstein, I.H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
- Otekunrin, O.A. (2025). Mapping cocoa research (Theobroma cacao L.) in Africa: production, trade outlook, and scientometric insights. Discov. Agric., 3, 111.
https://doi.org/10.1007/s44279-025-00298-1 - Prete, M.I., Samoggia, M., Del Prete, B. (2020). Chocolate consumption and purchasing behaviour review: Research issues and insights for future research. Sustainability, 12(14), 5586.
https://doi.org/10.3390/su12145586 - Rahman, I.N., D.A. Nathaniel, Alva, V., Maulana, A.E. (2024). Social influence, conspicuous consumption, and repur-chase intentions: Exploring the role of behavioral factors in functional food consumption.
https://doi.org/10.5281/zenodo.10683307 - Sahu, S. (2017). Consumer buying behavior with reference to the chocolate consumers. TIJ's Res. J. Soc. Sci. Manag. (RJSSM), 7(3), 1–9.
- Taormina, R.J., Gao, J.H. (2013). Maslow and the motivation hierarchy: Measuring satisfaction of the needs. Am. J. Psychol., 126(2), 155–177.
https://doi.org/10.5406/amerjpsyc.126.2.0155 - Teyssier, S., Etilé, F., Combris, P. (2015). Social- and self-image concerns in fair-trade consumption. Eur. Rev. Agric. Econ., 42(4), 579–606.
https://doi.org/10.1093/erae/jbu036 - Uzo, U., Okpara, P. (2018). Characteristics of the African buyer's purchase behaviour. In: Africa-Focused Management Research (pp. 13–28). Emerald Publishing Limited.
https://doi.org/10.1108/s1877-636120180000020002 - Yazdanpanah, M., Forouzani, M. (2015). Application of the theory of planned behaviour to predict Iranian students' intention to purchase organic food. J. Clean. Prod., 107, 342–352.
https://doi.org/10.1016/j.jclepro.2015.02.071 - Yazdi, A.K., Salehi, M., Bagheri, H. (2024). Factors affecting the purchase intention of chocolate by consumers. J. Agric. Econ. Dev., 38(2), 168–155. Retrieved from:
https://jead.um.ac.ir/article_45301.html - Zeeman, E.C. (2013). Catastrophe theory: Selected papers, 1972–1977. Mineola, NY: Dover Publications. Retrieved from:
https://archive.org/details/catastrophetheor0000zeem
DOI: https://doi.org/10.17306/j.jard.2026.2.00018r1 | Journal eISSN: 1899-5772 | Journal ISSN: 1899-5241
Language: English
Page range: 245 - 256
Accepted on: Jun 30, 2026
Published on: Jun 30, 2026
Published by: Poznań University of Life Science
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Related subjects:
© 2026 Kokou Edoh Adabe, Essi Valentine Gbevofe, Essodonda Mawuaki Appolinaire Siou, published by Poznań University of Life Science
This work is licensed under the Creative Commons Attribution 4.0 License.