Figure 1
Design: Author.
Table 1
Examples of noticeable themes on #stockholmsskärgård and #stockholmsarchipelago on Instagram.
| #STOCKHOLMSSKÄRGÅRD | #STOCKHOLMARCHIPELAGO | |||
|---|---|---|---|---|
| Sampled posts in total | 529 | 438 | ||
| Romantic landscape | 144 | 29% | 118 | 27% |
| Commercials | 120 | 24% | 70 | 16% |
| Pictures including humans | 70 | 14% | 60 | 14% |
| Pictures including boats | 64 | 13% | 37 | 8% |
| Selfies | 10 | 2% | 6 | 1% |
Figure 2
Instagram post from #stockholmsskärgård.
Figure 3
Instagram post from #stockholmsskärgård.
Figure 4
Instagram post from #stockholmsskärgård.
Figure 5
Instagram post from #stockholmarchipelago.
Figure 6
Instagram post from #stockholmarchipelago.
Figure 7
Instagram post from #stockholmsskärgård.