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Prospects of the Marketing Communication Development of Trade Enterprises in Current Conditions Cover

Prospects of the Marketing Communication Development of Trade Enterprises in Current Conditions

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 44 (2022): Issue 2 (June 2022)
By: Svitlana Kovalchuk,  Bohdana Tsurska,  Vitalii Nianko,  Tetiana Katkova and  Rostyslav Baran  
Open Access
|Jul 2022

Authors

Svitlana Kovalchuk

sveta_marketing@ukr.net

Doctor of Economic Sciences, Khmelnytskyi National University, Khmelnytskyi, Ukraine

Bohdana Tsurska

danatsurska@gmail.com

Senior Lecturer, Khmelnytskyi National University, Khmelnytskyi, Ukraine

Vitalii Nianko

nvmmarket@gmail.com

PhD in Economics, Associate Professor, Khmelnytskyi National University, Khmelnytskyi, Ukraine

Tetiana Katkova

t_katkova@khmnu.edu.ua

PhD Student, Khmelnytskyi National University, Khmelnytskyi, Ukraine

Rostyslav Baran

baranr32@gmail.com

Doctor of Economic Science, Associate Professor, Ivano-Frankivsk Education and Scientific Institute of Management West Ukrainian National University, Ivano-Frankivsk, Ukraine
DOI: https://doi.org/10.15544/mts.2022.21 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 201 - 208
Submitted on: May 6, 2022
Accepted on: May 11, 2022
Published on: Jul 20, 2022
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing communications,
trade enterprises,
strategy,
sales channels,
directions
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2022 Svitlana Kovalchuk, Bohdana Tsurska, Vitalii Nianko, Tetiana Katkova, Rostyslav Baran, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution 4.0 License.

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