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The Role of Consumers’ Behaviour in Applying Green Marketing: An Economic Analysis of the Non-alcoholic Beverages Industry in Kosova Cover

The Role of Consumers’ Behaviour in Applying Green Marketing: An Economic Analysis of the Non-alcoholic Beverages Industry in Kosova

Wroclaw Review of Law, Administration & Economics
Volume 9 (2019): Issue 1 (December 2019)
By: Ganimete Podvorica and  Fatos Ukaj  
Open Access
|Jun 2020

Authors

Ganimete Podvorica

gpodvorica@gmail.com

University of Prishtina

Fatos Ukaj

fatos.ukaj@uni-pr.edu

University of Prishtina
DOI: https://doi.org/10.1515/wrlae-2018-0061 | Journal eISSN: 2084-1264
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Language: English
Page range: 1 - 25
Published on: Jun 11, 2020
Published by: University of Wroclaw, Faculty of Law, Administration and Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
consumer's environmentally friendly behaviour,
trust,
green marketing
Related subjects:
Law,
Public law,
Public law, other

© 2020 Ganimete Podvorica, Fatos Ukaj, published by University of Wroclaw, Faculty of Law, Administration and Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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