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Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept

Research Papers Faculty of Materials Science and Technology Slovak University of Technology
Volume 25 (2017): Issue 41 (September 2017)
By:
Open Access
|Feb 2018
DOI: https://doi.org/10.1515/rput-2017-0015 | Journal eISSN: 1338-0532
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Language: English
Page range: 9 - 16
Published on: Feb 1, 2018
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
sustainable development,
sustainable corporate social responsibility,
sustainable marketing,
marketing tools
Related subjects:
Engineering,
Introductions and overviews,
Engineering, other

© 2018 Monika Šujaková, Simona Golejová, Peter Sakál, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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