Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept

Research Papers Faculty of Materials Science and Technology Slovak University of Technology

Volume 25 (2017): Issue 41 (September 2017)

By:

Monika Šujaková, Simona Golejová and Peter Sakál

Open Access

|Feb 2018

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DOI: https://doi.org/10.1515/rput-2017-0015 | Journal eISSN: 1338-0532

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Language: English

Page range: 9 - 16

Published on: Feb 1, 2018

Published by: Slovak University of Technology in Bratislava

In partnership with: Paradigm Publishing Services

Publication frequency: 2 times per year

Keywords:

sustainable development,

sustainable corporate social responsibility,

sustainable marketing,

marketing tools

Related subjects:

Introductions and overviews,

Engineering, other

© 2018 Monika Šujaková, Simona Golejová, Peter Sakál, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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