Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept
Authors
Monika Šujaková
SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA, FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA, INSTITUTE OF INDUSTRIAL ENGINEERING AND MANAGEMENT, ULICA JÁNA BOTTU 2781/25, 917 24, Trnava, Slovak Republic
Simona Golejová
SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA, FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA, INSTITUTE OF INDUSTRIAL ENGINEERING AND MANAGEMENT, ULICA JÁNA BOTTU 2781/25, 917 24, Trnava, Slovak Republic
Peter Sakál
SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA, FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA, INSTITUTE OF INDUSTRIAL ENGINEERING AND MANAGEMENT, ULICA JÁNA BOTTU 2781/25, 917 24, TRNAVA, SLOVAK REPUBLIC
DOI: https://doi.org/10.1515/rput-2017-0015 | Journal eISSN: 1338-0532
Language: English
Page range: 9 - 16
Published on: Feb 1, 2018
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
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© 2018 Monika Šujaková, Simona Golejová, Peter Sakál, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.