Abstract
It is no secret that, over the past three decades, Romanian migrants have contributed to an ambivalent image of Romania and that cultural stereotypes have heavily influenced the negative portrayal of Romanians in European media, particularly so in the case of British newspapers (cf. Mădroane 2014). Among the people who have fought against such stereotypes is the Prince of Wales, who has endeavoured to promote a thoroughly positive image of Transylvania (and, by extension, of Romania) with its natural beauties, resources and traditions. What this paper aims to do is to explore this aspect as well as its effects in Romanian newspapers over a period of approximately eight years (2011-2018).