Product differentiation policy of the construction firm Cover

Product differentiation policy of the construction firm

Ovidius University Annals of Constanta - Series Civil Engineering

Volume 19 (2017): Issue 1 (December 2017)

By: Aneta Marichova

Open Access

|May 2018

References

[1] Bain J., (1968), Industrial Organization. 2nd edition. John Wiley & Sons. New York.,рр.223
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[2] Myers D. (2008), Construction Economics: A new approach. Second Edition. Taylor & Francis. London &New York, pp. 145-15110.4324/9780203876671
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[3] Piana V., (2003), Product Differentiation, Economics Web Institute, jan.1, Stefan L., (1997), Vertical product differentiation and entry deterrence, Journal of Economics, Springer, vol. 65(1), pp. 79-102
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[4] Stoun M., (2011), How and when to advertising a construction business. Deluxe for business.
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[5] Williamson O., (1985), The Economic Institutions of Capitalism. New York: Free Press.
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DOI: https://doi.org/10.1515/ouacsce-2017-0005 | Journal eISSN: 2392-6139

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Language: English

Page range: 51 - 63

Submitted on: Aug 1, 2017

Published on: May 17, 2018

Published by: Ovidius University of Constanta

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

construction firm,

construction market,

differentiation and specialization in specific assets,

horizontal and vertical differentiation,

product differentiation,

Related subjects:

Architecture and design,

Architects, buildings,

Introductions and overviews,

Engineering, other,

Mechanics and fluid dynamics

© 2018 Aneta Marichova, published by Ovidius University of Constanta
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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