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Product differentiation policy of the construction firm Cover

Product differentiation policy of the construction firm

Ovidius University Annals of Constanta - Series Civil Engineering
Volume 19 (2017): Issue 1 (December 2017)
By: Aneta Marichova  
Open Access
|May 2018

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DOI: https://doi.org/10.1515/ouacsce-2017-0005 | Journal eISSN: 2392-6139
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Language: English
Page range: 51 - 63
Submitted on: Aug 1, 2017
Published on: May 17, 2018
Published by: Ovidius University of Constanta
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
construction firm,
construction market,
differentiation and specialization in specific assets,
horizontal and vertical differentiation,
product differentiation,
positioning
Related subjects:
Architecture and design,
Architecture,
Architects, buildings,
Materials,
Engineering,
Introductions and overviews,
Engineering, other,
Physics,
Mechanics and fluid dynamics

© 2018 Aneta Marichova, published by Ovidius University of Constanta
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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