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Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania Cover

Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania

Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
By: Erikas Stumbras and  Justinas Kisieliauskas  
Open Access
|Mar 2022

Authors

Erikas Stumbras

erikas.stumbras@stud.vdu.lt

Master student of the study programme Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania

Justinas Kisieliauskas

justinas.kisieliauskas@vdu.lt

PhD, lecturer at the Department of Economics, vice-dean of the Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2021-0015 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 93 - 104
Submitted on: Aug 25, 2021
Accepted on: Dec 10, 2021
Published on: Mar 17, 2022
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
podcast,
brand integration,
product placement,
social media marketing,
YouTube marketing,
content marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2022 Erikas Stumbras, Justinas Kisieliauskas, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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