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Assessment of the Impact of Experience Marketing Dimensions on City Loyalty Cover

Assessment of the Impact of Experience Marketing Dimensions on City Loyalty

Management of Organizations: Systematic Research
Volume 84 (2020): Issue 1 (December 2020)
By: Kristina Zikienė and  Laura Gagiškytė  
Open Access
|Jan 2021

Authors

Kristina Zikienė

kristina.zikiene@vdu.lt

PhD, associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus University, Lithuania

Laura Gagiškytė

gagiskytelaura@gmail.com

BSc in Marketing, Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2020-0016 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 113 - 126
Submitted on: Aug 10, 2020
Accepted on: Dec 10, 2020
Published on: Jan 29, 2021
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
city loyalty,
city marketing,
experience marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2021 Kristina Zikienė, Laura Gagiškytė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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