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The Use of Cause-Related Marketing to Build Good Corporate Reputation Cover

The Use of Cause-Related Marketing to Build Good Corporate Reputation

Management of Organizations: Systematic Research
Volume 83 (2020): Issue 1 (June 2020)
By: Miglė Šontaitė-Petkevičienė and  Rūta Grigaliūnaitė  
Open Access
|Oct 2020

Authors

Miglė Šontaitė-Petkevičienė

m.sontaite-petkeviciene@vdu.lt

Faculty of Economics and Management, Vytautas Magnus University, Lithuania

Rūta Grigaliūnaitė

ruta.grigaliunaite@vdu.lt

Faculty of Economics and Management, Vytautas Magnus University, Lithuania
DOI: https://doi.org/10.1515/mosr-2020-0008 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 127 - 141
Submitted on: Apr 30, 2020
Accepted on: Jul 15, 2020
Published on: Oct 14, 2020
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
cause-related marketing,
corporate reputation,
corporate reputation building,
stakeholder groups,
social responsibility,
COVID-19
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2020 Miglė Šontaitė-Petkevičienė, Rūta Grigaliūnaitė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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