Consumer Loyalty Interfaces with Website Quality

Ūsas, Antanas

doi:10.1515/mosr-2019-0015

Abstract

The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.

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Consumer Loyalty Interfaces with Website Quality

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