Consumer Loyalty Interfaces with Website Quality

Antanas Ūsas

doi:10.1515/mosr-2019-0015

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Consumer Loyalty Interfaces with Website Quality

Management of Organizations: Systematic Research

Volume 82 (2019): Issue 1 (December 2019)

By: Antanas Ūsas

Open Access

|Mar 2020

Abstract

The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.

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Articles in this issue

DOI: https://doi.org/10.1515/mosr-2019-0015 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 87 - 96

Submitted on: Jul 10, 2019

Accepted on: Dec 20, 2019

Published on: Mar 31, 2020

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

website quality,

customer loyalty,

quality content

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2020 Antanas Ūsas, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 82 (2019): Issue 1 (December 2019)