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Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights Cover

Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights

Open Access
|Oct 2019

References

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DOI: https://doi.org/10.1515/mosr-2019-0007 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
Language: English
Page range: 101 - 118
Submitted on: Mar 27, 2019
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Accepted on: Jun 28, 2019
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Published on: Oct 30, 2019
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2019 Laimona Šliburytė, Jurgita Vaitiekė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.