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Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights Cover

Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights

Management of Organizations: Systematic Research
Volume 81 (2019): Issue 1 (June 2019)
By: Laimona Šliburytė and  Jurgita Vaitiekė  
Open Access
|Oct 2019

Authors

Laimona Šliburytė

laimona.sliburyte@ktu.lt

Business Administration (Marketing) at School of Economics and Business, Kaunas University of Technology, Kaunas

Jurgita Vaitiekė

vaitieke.jurgita@gmail.com

School of Economics and Business, Kaunas University of Technology, Kaunas
DOI: https://doi.org/10.1515/mosr-2019-0007 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 101 - 118
Submitted on: Mar 27, 2019
|
Accepted on: Jun 28, 2019
|
Published on: Oct 30, 2019
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
sensory marketing,
ambient scent,
consumer behaviour,
S-O-R paradigm,
impulsive buying behaviour
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2019 Laimona Šliburytė, Jurgita Vaitiekė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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