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Building a Travel Influencer Brand Using Instagram Tools Cover

Building a Travel Influencer Brand Using Instagram Tools

Management of Organizations: Systematic Research
Volume 80 (2018): Issue 1 (December 2018)
By: Paulius Bakanauskas and  Justinas Kisieliauskas  
Open Access
|Mar 2019
Authors

Authors

Paulius Bakanauskas

paulius.bakanauskas@vdu.lt

Vytautas Magnus University, Faculty of Economics and Management, Kaunas, Lithuania

Justinas Kisieliauskas

justinas.kisieliauskas@vdu.lt

Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2018-0010 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 7 - 18
Submitted on: Oct 9, 2018
Accepted on: Dec 10, 2018
Published on: Mar 16, 2019
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
influencer marketing,
social media,
Instagram marketing,
branding,
travel industry,
branding using social media tools,
branding using Instagram tools,
Instagram tools,
travel influencer,
travel influencer marketing,
travel influencer branding
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2019 Paulius Bakanauskas, Justinas Kisieliauskas, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 80 (2018): Issue 1 (December 2018)
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