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Social Media Marketing – from Tool to Capability Cover

Social Media Marketing – from Tool to Capability

Management of Organizations: Systematic Research
Volume 79 (2018): Issue 1 (June 2018)
By: Dominyka Venciūtė  
Open Access
|Oct 2018

Authors

Dominyka Venciūtė

dominyka.venciute@ism.lt

ISM University of Management and Economics, Vilnius, Lithuania
DOI: https://doi.org/10.1515/mosr-2018-0009 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 131 - 145
Submitted on: May 21, 2018
Published on: Oct 4, 2018
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
social media marketing,
social media marketing capability,
resource-based view (RBV),
dynamic capabilities
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2018 Dominyka Venciūtė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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