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Measuring Gen-Y Customer Experience in the Banking Sector Cover

Measuring Gen-Y Customer Experience in the Banking Sector

Management of Organizations: Systematic Research
Volume 78 (2017): Issue 1 (December 2017)
By: Asta Kyguolienė and  Nerijus Makutėnas  
Open Access
|Feb 2018

Authors

Asta Kyguolienė

asta.kyguoliene@vdu.lt

Marketing Department, the Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania

Nerijus Makutėnas

nerijusmak@gmail.com

Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.1515/mosr-2017-0017 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 77 - 93
Submitted on: Aug 24, 2017
|
Accepted on: Dec 10, 2017
|
Published on: Feb 6, 2018
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
experience marketing,
customer experience,
touch points,
banks
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2018 Asta Kyguolienė, Nerijus Makutėnas, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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