Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study Cover

.blurhash-client-img { display: none !important; }

Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study

Management & Marketing

Volume 12 (2017): Issue 4 (December 2017)

By: Timothy K. Oumar, Eric E. Mang’Unyi, Krishna K. Govender and Sookdhev Rajkaran

Open Access

|Jan 2018

Download Article

Download the full article as a PDF file.

DOI: https://doi.org/10.1515/mmcks-2017-0039 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

Journal RSS Feed

Language: English

Page range: 674 - 696

Published on: Jan 11, 2018

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Customer loyalty,

Service satisfaction,

Relationship management,

Relationship marketing,

On-line Banking,

Banking industry

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2018 Timothy K. Oumar, Eric E. Mang’Unyi, Krishna K. Govender, Sookdhev Rajkaran, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous article Volume 12 (2017): Issue 4 (December 2017)Next article