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Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study Cover

Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study

Management & Marketing
Volume 12 (2017): Issue 4 (December 2017)
By: Timothy K. Oumar,  Eric E. Mang’Unyi,  Krishna K. Govender and  Sookdhev Rajkaran  
Open Access
|Jan 2018

Authors

Timothy K. Oumar

Jesuit Historical Institute in Africa,, Nairobi, Kenya

Eric E. Mang’Unyi

Walter Sisulu University,, Mthatha, South Africa

Krishna K. Govender

govenderkrishna@gmail.com

University of KwaZulu-Natal,, Pietermaritzburg, South Africa

Sookdhev Rajkaran

Walter Sisulu University,, Mthatha, South Africa
DOI: https://doi.org/10.1515/mmcks-2017-0039 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 674 - 696
Published on: Jan 11, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Customer loyalty,
e-CRM,
Service satisfaction,
Relationship management,
Relationship marketing,
On-line Banking,
Banking industry
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Timothy K. Oumar, Eric E. Mang’Unyi, Krishna K. Govender, Sookdhev Rajkaran, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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