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Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic Cover

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Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic

Management & Marketing

Volume 12 (2017): Issue 4 (December 2017)

By: Tomáš Formánek and Radek Tahal

Open Access

|Jan 2018

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DOI: https://doi.org/10.1515/mmcks-2017-0031 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 524 - 539

Published on: Jan 11, 2018

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Loyalty program,

customer retention,

market research,

product category,

generational aspects

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2018 Tomáš Formánek, Radek Tahal, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 12 (2017): Issue 4 (December 2017)