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Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic Cover

Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic

Management & Marketing
Volume 12 (2017): Issue 4 (December 2017)
By: Tomáš Formánek and  Radek Tahal  
Open Access
|Jan 2018

Authors

Tomáš Formánek

University of Economics, Prague, Faculty of Informatics and Statistics, University of Economics,, Prague, Czech Republic

Radek Tahal

radek.tahal@vse.cz

University of Economics, Prague, Faculty of Business Administration, University of Economics,, Prague, Czech Republic
DOI: https://doi.org/10.1515/mmcks-2017-0031 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 524 - 539
Published on: Jan 11, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Loyalty program,
customer retention,
market research,
FMCG,
product category,
generational aspects
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Tomáš Formánek, Radek Tahal, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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