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Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia Cover

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia

Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
By: Karpal Singh Dara Singh and  Md. Aminul Islam  
Open Access
|Aug 2017
DOI: https://doi.org/10.1515/mmcks-2017-0015 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 237 - 251
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand equity,
consumer based brand equity model,
corporate social responsibility,
consumers,
Malaysia
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Karpal Singh Dara Singh, Md. Aminul Islam, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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