Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?

Hadad, Shahrazad; Cantaragiu, Ramona

doi:10.1515/mmcks-2017-0016

Abstract

We present a critical perspective of the current state of development of CSE and SI as fields of study and practice based on a geographical and conceptual mapping of the actors involved in the two fields. Although these concepts are set into motion by different forces on different paths, they converge towards a common apprehension of social business. CSE has no supporting core and it offers scarce and scattered resources for identity formation, while SI benefits from practitioners’ attention and is thus developing as a proper field of study. Using this knowledge we anticipate what the future holds for these concepts and offer valuable insights for interested practitioners and academics.

References

Ashoka (2014), “2014’s most valuable employee: The social intrapreneur”, Forbes, 24 January, available at: www.forbes.com/sites/ashoka/2014/01/24/2014s-most-valuable-employee-the-social-intrapreneur (accessed 5 May 2014).
Search in Google Scholar Back to article
Austin, J.E., Leonard, H.., Reficco, E. and Wei-Skillern, J. (2005), “Social Entrepreneurship: It's For Corporations, Too”, in Nicholls, A. (Ed.), Social Entrepreneurship: New Paradigms of Sustainable Social Change, Oxford University Press, Oxford, GB, pp. 169-80.
Search in Google Scholar Back to article
Austin, J.E., Leonard, H., Reficco, E,. and Wei–Skillern, J. (2006), “Corporate Social Entrepreneurship: The New Frontier”, in Epstein, M. and Hanson, K. (Eds.), The Accountable Corporation. Volume 3: Corporate Social Responsibility, Praeger, Westport, CT.
Search in Google Scholar Back to article
Austin, J.E. and Reficco, E. (2005), “Corporate social entrepreneurship”, working paper, No. 09-101, Harvard Business School, Harvard University, Boston.
Search in Google Scholar Back to article
Babson College (2014), “Commencement”, available at: www.babson.edu/news-events/events/commencement/Documents/commencement-2014-undergraduate.pdf (accessed 12 April 2014).
Search in Google Scholar Back to article
Bode, C.S. and Santos, F.M. (2013), “The organisational foundations of corporate social entrepreneurship”, Working paper, No. 2013/07/EFE/ST/ICE, INSEAD, Paris.10.2139/ssrn.2202105
Search in Google Scholar Back to article
Bonin, H. and Thomes, P. (Eds.) (2013), Old paternalism, new paternalism, post-paternalism, Peter Lang, New York, NY.10.3726/978-3-0352-6349-7
Search in Google Scholar Back to article
Boschee, J. and McClurg, J. (2003), “Toward a better understanding of social entrepreneurship: Some important distinctions”, Social Enterprise Alliance, available at: http://www.setoolbelt.org/resources/180 (accessed 7 April 2014).
Search in Google Scholar Back to article
Braithwaite, R. (2011), “Embracing social entrepreneurship”, Trinidad Express Newspapers, 12 October, available at: www.trinidadexpress.com/commentaries/Embracing_social_entrepreneurship-132118463.html (accessed March 4 2014).
Search in Google Scholar Back to article
Bulloch, G. (2013), “Harnessing the herd – Could social intrapreneurs represent a “trojan horse” strategy for charities”, Business Fights Poverty, 24 March, available at: community.businessfightspoverty.org/profiles/blogs/gib-bulloch-harnessing-the-herd (accessed at 3 April 2014).
Search in Google Scholar Back to article
Carrick, A.M. and Santos, F., (2013), “Nuru Energy”, Oikos Case Quarterly, Winter, No. 9, pp. 10-11.
Search in Google Scholar Back to article
Carroll, A.B. (2006), “Corporate Social Responsibility: A Historical Perspective”, in Epstein, M. and Hanson, K. (Eds.), The Accountable Corporation. Volume 3: Corporate Social Responsibility, Praeger, Westport, CT.
Search in Google Scholar Back to article
Carvalho, I. (2013), “How to be a social intrapreneur: persistence, resilience, and patience”, Co.Exist, 15 May, available at: www.fastcoexist.com/1682063/how-to-be-a-social-intrapreneur-persistence-resilience-and-patience (accessed 6 April 2014).
Search in Google Scholar Back to article
Chell, E. (2007), “Social enterprise and entrepreneurship: Towards a convergent theory of the entrepreneurial process”, International Small Business Journal, Vol. 25, No. 1, pp. 5-26.10.1177/0266242607071779
Search in Google Scholar Back to article
Conniff, S. (2011), “A guide to ‘social intrapreneurs’ and where to find them”, The Guardian, 31 January, available at: www.theguardian.com/social-enterprise-network/2011/jan/31/social-entrepreneur-business-insiders-change (accessed 11 April 2014).
Search in Google Scholar Back to article
Crets, S., (2012), “Enterprise 2020: don’t stifle your corporate social entrepreneur”, CSRWire, 22 May, available at: www.csrwire.com/blog/posts/415-enterprise-2020-dont-stifle-your-corporate-social-entrepreneur (accessed 6 April 2014).
Search in Google Scholar Back to article
Dees, J.G. (1998), “Enterprising nonprofits”, Harvard Business Review, Vol. 76, No. 1, pp. 55-67.
Search in Google Scholar Back to article
Dees, J.G. and Anderson, B.B. (2006), “Framing a theory of social entrepreneurship: building on two schools of practice and thought”, in Mosher-Williams, T. (Ed.), Research on Social Entrepreneurship: Understanding and contributing to an emerging field, Association for Research on Nonprofit Organizations and Voluntary Action, Indianapolis, Ind, pp. 39-66.
Search in Google Scholar Back to article
Grayson, D., McLaren, M. and Spitzeck, H. (2011), “Social Intrapreneurs – An Extra Force for Sustainability”, A Doughty Centre for Corporate Responsibility Occasional Paper, School of Management, Cranfield University, Bedford.
Search in Google Scholar Back to article
Googins, B.K., Mirvis, P.H. and Rochlin. S.A. (2007), Beyond “good company”: next generation corporate citizenship, Palgrave Macmillan, New York, NY.10.1057/9780230609983
Search in Google Scholar Back to article
Hazelton, L.M. and Murray Gillin, L. (2011), “From compliance culture in elder care to resident focus innovation as social entrepreneurship: a global opportunity”, in Campbell, C. (Ed.), Proceedings of the 15th Biennial World Marketing Congress: The customer is NOT always right? Marketing operations in a dynamic business world, Reims, France, 2011, pp. 2-11.
Search in Google Scholar Back to article
Hemingway, C.A. (2004), “Personal values as a catalyst for corporate social entrepreneurship”, 17^th Annual European Business Ethics Network Conference, University of Twente, Encshede, The Netherlands, 2004.
Search in Google Scholar Back to article
Hemingway, C.A. (2005), “Personal values as a catalyst for corporate social entrepreneurship”, Journal of Business Ethics, Vol. 60, pp. 233-249.10.1007/s10551-005-0132-5
Search in Google Scholar Back to article
Hemingway, C.A. (2013), Corporate social entrepreneurship: integrity within, Cambridge University Press, Cambridge.10.1017/CBO9781139017527
Search in Google Scholar Back to article
Idowu, S.O., Capaldi, N., Zu, L. and Das Gupta, A. (Eds.) (2013), Encyclopaedia of corporate social responsibility, Springer-Verlag, Heidelberg.10.1007/978-3-642-28036-8
Search in Google Scholar Back to article
Inglehart, R. (2000), “Globalisation post-modern values”, The Washington Quarterly, Vol. 23, No. 1, pp. 215-228.10.1162/016366000560665
Search in Google Scholar Back to article
Ip, M. (2013), “Social intrapreneurship – an idea whose time has come?”, Social Entreprise Buzz, 8 January, available at: www.socialenterprisebuzz.com/2013/01/08/social-intrapreneurship-an-idea-whose-time-has-come/ (accessed 5 April 2014).
Search in Google Scholar Back to article
Jones, D. and Keogh, W. (2006), “Social enterprise: a case of terminological amibiguity and complexity”, Social Enterprise Journal, Vol. 2, No. 1, pp. 11-26.10.1108/17508610680000710
Search in Google Scholar Back to article
Kerlin, J.A. (2010), “A comparative analysis of the global emergence of social enterprise”, Voluntas, Vol. 21, pp. 162-179.10.1007/s11266-010-9126-8
Search in Google Scholar Back to article
Laratta, R., Nakagawa, S., Sakurai, M. (2011), “Japanese social enterprises: major contemporary issues and key challenges”, Social Enterprise Journal, Vol. 7, No. 1, pp. 50-68.10.1108/17508611111130158
Search in Google Scholar Back to article
Larsen, E.A. (2013), “Taking “Doing well by doing good” to the next level: introducing CSEs as brand extensions”, master thesis, Copenhagen Business School, Copenhagen.
Search in Google Scholar Back to article
Lehner, O.M. and Kansikas, J. (2011), “Social entrepreneurship research across disciplines: paradigmatic and methodological considerations”, 3^rd EMES International Research Conference on Social Enterprise, Roskilde University, Denmark, 2011.
Search in Google Scholar Back to article
Liles, D.H., Johnson, M.E., Meade, L.M. and Underdown, D.R. (1995), “Enterprise engineering: A discipline?”, Society for Enterprise Engineering Conference Proceedings, 1995.
Search in Google Scholar Back to article
Mair, J. and Marti, I. (2006), “Social entrepreneurship research: A source of explanation, prediction, and delight”, Journal of World Business, Vol. 41, No. 1, pp. 36-44.10.1016/j.jwb.2005.09.002
Search in Google Scholar Back to article
Nicholls, A. (2010), “The legitimacy of social entrepreneurship: reflexive isomorphism in a pre-paradigmatic field”, Entrepreneurship Theory and Practice, Vol. 34 No. 4, pp. 611-633.10.1111/j.1540-6520.2010.00397.x
Search in Google Scholar Back to article
Ostrander S.A. (2007), “The growth of donor control: revisiting the social relations of philanthropy”, Nonprofit and Voluntary Sector Quarterly, Vol. 36, No. 2, pp. 356–372.10.1177/0899764007300386
Search in Google Scholar Back to article
Park, C. and Wilding, M. (2013), “Social enterprise policy designs: Constructing social enterprise in the UK and Korea”, International Journal of Social Welfare, Vol. 22, No. 3, pp. 236-247.10.1111/j.1468-2397.2012.00900.x
Search in Google Scholar Back to article
Perez de Mendiguren Castresana, J.C. (2013), “Social enterprise in the development agenda. Opening a new road map or just a new vehicle to travel the same route?”, Social Enterprise Journal, Vol. 9, No. 3, pp. 247-268.10.1108/SEJ-07-2012-0021
Search in Google Scholar Back to article
Popovici, V. and Muhcina, S. (2012), “Corporate social entrepreneurship as an incubator for tomorrow’s leaders”, Ovidius University Annals, Economic Sciences Series, Vol. 12, No. 1, pp. 1106-1114.
Search in Google Scholar Back to article
Prahalad, C.K. (2006), Fortune at the bottom of the pyramid: Eradicating poverty through profits, Prentice Hall, Upper Saddle River, New Jersey.
Search in Google Scholar Back to article
Ridley-Duff, R.J. and Southcombe, C. (2011), “The social enterprise mark: a critical review of its conceptual dimensions”, Social Enterprise Journal, Vol. 8, No. 3, pp. 178-200.10.1108/17508611211280746
Search in Google Scholar Back to article
Simms, J. (2008), “Innovation’s new frontier”, Director, October, available at: www.director.co.uk/magazine/2008/10%20October/social_intrapreneurs_62_3.html (accessed 23 March 2014).
Search in Google Scholar Back to article
Schwab, K., (2008), “Global corporate citizenship: working with governments and society”, Foreign Affairs, Vol. 87, No. 1, pp 107-118.
Search in Google Scholar Back to article
SustainAbility (2008), “The social intrapreneur: A field guide for corporate changemakers”, SustainAbility, US, available at: www.echoinggreen.org/sites/default/files/The_Social_Intrapreneurs.pdf (accessed 12 March 2014).
Search in Google Scholar Back to article
Tasavori, M. (2012), “Corporate social entrepreneurship at the bottom of the economic pyramid: antecedents and outcomes in India”, Doctoral thesis, The University of Manchester, UK.10.5465/AMBPP.2012.15758abstract
Search in Google Scholar Back to article
Teasdale, S. (2010), “What’s in a name? The construction of social enterprise”, Public Administration Committee (PAC) Conference, Nottingham Trent University, UK, 2010.
Search in Google Scholar Back to article
TechChange (2014), TC108: Social Intrapreneurship - Innovation Within Institutions, available at: techchange.org/online-courses/social-intrapreneurship-entrepreneurial-strategies-social-innovation-within-institutions/ (accessed 25 March 2014).
Search in Google Scholar Back to article
Townsend, J.C. (2012), “How intrapreneurs are building better business from the inside”, Co.Exist, 10 December 10, available at: www.fastcoexist.com/1680995/how-intrapreneurs-are-building-better-businesses-from-the-inside (accessed 21 April 2014).
Search in Google Scholar Back to article
Visser, W., Matten, D., Pohl, M., Tolhurst, N., Böhmer, K., Ghebremariam, A., Hennigfeld, J. and Huble, S.S. (2007), The A to Z of corporate social responsibility: a complete reference guide to concepts, codes and organisations, John Wiley & Sons, Chichester, England.
Search in Google Scholar Back to article
Wood, D. (2007), “Corporate Social Entrepreneurship,” In Visser, W., Matten, D., Pohl, M., Tolhurst, N., Böhmer, K., Ghebremariam, A., Hennigfeld, J. and Huble, S.S. (Eds.) (2007), The A to Z of corporate social responsibility: a complete reference guide to concepts, codes and organisations, John Wiley & Sons, Chichester, England.
Search in Google Scholar Back to article
Zadek, S. (2001), The civil corporation: the new economy of corporate citizenship, Earthscan, London, UK.
Search in Google Scholar Back to article