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Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia Cover

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia

Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
By:  and    
Open Access
|Aug 2017
Authors

Authors

Karpal Singh Dara Singh

kirpal005@yahoo.com

Sentral College Penang, Malaysia

Md. Aminul Islam

University Malaysia Perlis, Malaysia
DOI: https://doi.org/10.1515/mmcks-2017-0015 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 237 - 251
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
brand equity,
consumer based brand equity model,
corporate social responsibility,
consumers,
Malaysia
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Marketing, sales, customer relations,
Business and economics,
Business management,
Entrepreneurship,
Business and economics,
Business management,
Business development, change management, cooperation

© 2017 Karpal Singh Dara Singh, Md. Aminul Islam, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 12 (2017): Issue 2 (June 2017)
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