Have a personal or library account? Click to login
Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia Cover

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia

Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
By: Karpal Singh Dara Singh and  Md. Aminul Islam  
Open Access
|Aug 2017

Authors

Karpal Singh Dara Singh

kirpal005@yahoo.com

Sentral College Penang, Malaysia

Md. Aminul Islam

University Malaysia Perlis, Malaysia
DOI: https://doi.org/10.1515/mmcks-2017-0015 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 237 - 251
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand equity,
consumer based brand equity model,
corporate social responsibility,
consumers,
Malaysia
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Karpal Singh Dara Singh, Md. Aminul Islam, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 12 (2017): Issue 2 (June 2017)Next article