Keep calm and carry on: A crisis communication study of Cadbury and McDonalds
By: Achyut Telang and Amruta Deshpande
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DOI: https://doi.org/10.1515/mmcks-2016-0003 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
Language: English
Page range: 371 - 379
Published on: Apr 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
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© 2016 Achyut Telang, Amruta Deshpande, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.