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Keep calm and carry on: A crisis communication study of Cadbury and McDonalds Cover

Keep calm and carry on: A crisis communication study of Cadbury and McDonalds

Open Access
|Apr 2016

References

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DOI: https://doi.org/10.1515/mmcks-2016-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 371 - 379
Published on: Apr 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2016 Achyut Telang, Amruta Deshpande, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.