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Keep calm and carry on: A crisis communication study of Cadbury and McDonalds Cover

Keep calm and carry on: A crisis communication study of Cadbury and McDonalds

Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
By: Achyut Telang and  Amruta Deshpande  
Open Access
|Apr 2016

Authors

Achyut Telang

achyutktelang@ibsindia.com

Amruta Deshpande

DOI: https://doi.org/10.1515/mmcks-2016-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 371 - 379
Published on: Apr 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
crisis communication strategies,
organizational communication,
public relations,
Cadbury,
McDonalds
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Achyut Telang, Amruta Deshpande, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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