Keep calm and carry on: A crisis communication study of Cadbury and McDonalds Cover

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Keep calm and carry on: A crisis communication study of Cadbury and McDonalds

Management & Marketing

Volume 11 (2016): Issue 1 (April 2016)

By: Achyut Telang and Amruta Deshpande

Open Access

|Apr 2016

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DOI: https://doi.org/10.1515/mmcks-2016-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 371 - 379

Published on: Apr 30, 2016

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

crisis communication strategies,

organizational communication,

public relations,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2016 Achyut Telang, Amruta Deshpande, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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