Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

Management & Marketing

Volume 10 (2015): Issue 2 (September 2015)

By:

Çelik Kemal, Oktay Erkan, Doğan Ebül Muhsin and Özhancı Ömer

Open Access

|Sep 2015

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DOI: https://doi.org/10.1515/mmcks-2015-0012 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 148 - 162

Published on: Sep 1, 2015

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

light commercial vehicle,

logistic regression,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2015 Çelik Kemal, Oktay Erkan, Doğan Ebül Muhsin, Özhancı Ömer, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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