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Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

Management & Marketing
Volume 10 (2015): Issue 2 (September 2015)
By:
Open Access
|Sep 2015

Authors

Çelik Kemal

akemal.celik@atauni.edu.tr

Oktay Erkan

Doğan Ebül Muhsin

Özhancı Ömer

DOI: https://doi.org/10.1515/mmcks-2015-0012 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 148 - 162
Published on: Sep 1, 2015
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer,
demand,
light commercial vehicle,
logistic regression,
Turkey
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2015 Çelik Kemal, Oktay Erkan, Doğan Ebül Muhsin, Özhancı Ömer, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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