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Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry

International Journal of Management and Economics
Volume 53 (2017): Issue 4 (December 2017)
By:
Open Access
|Dec 2017

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DOI: https://doi.org/10.1515/ijme-2017-0028 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 93 - 114
Published on: Dec 29, 2017
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
electronic word-of-mouth (eWOM),
hotel,
online marketing,
relationship approach,
social media,
tour operator,
tourism,
word-of-mouth (WOM)
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2017 Bartosz Deszczyński, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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