Have a personal or library account? Click to login
Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry Cover

Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry

International Journal of Management and Economics
Volume 53 (2017): Issue 4 (December 2017)
By: Bartosz Deszczyński  
Open Access
|Dec 2017

Authors

Bartosz Deszczyński

Department of International Marketing, Poznań University of Economics and Business,, Poznań, Poland
DOI: https://doi.org/10.1515/ijme-2017-0028 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
Journal RSS Feed
Language: English
Page range: 93 - 114
Published on: Dec 29, 2017
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
electronic word-of-mouth (eWOM),
hotel,
online marketing,
relationship approach,
social media,
tour operator,
tourism,
word-of-mouth (WOM)
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2017 Bartosz Deszczyński, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 53 (2017): Issue 4 (December 2017)