Motivation of microfirm owner/managers
| Motivation | Nature of owner/manager motivation | Literary source |
|---|---|---|
| Business philosophy | The firm driven by business philosophy - the application of business and | Beaver (2007); Nybakk and Hansen (2008); Phillipson et al. (2004) |
| Entrepreneurial and lifestyle interaction | Dynamic entrepreneurs based on lifestyle motivation where business concerns | Ateljevic (2007); Marchant and Mottiar (2011); Vaugeois and Rollins (2007); Vernon et al. (2003) |
| Multiple business roles | Lifestyle motivation supports the owner/manager in multiple business roles | Baum and Szivas (2008); Carlsen et al. (2008); Goulding et al. (2008) |
Pilot study emerging findings
| Theme | Nature of emerging theme |
|---|---|
| Innovation in the microfirm context | Limited awareness by owner/managers |
| The role of the external | Environmental determinism |
| Mental models and imaginative | Emergence from business community |
| People relationships and customer | Owner/manager shares local expertise |
| Operational capability | Opportunities through craft capability and market sensing via market proximity |
| Nature of micro firm leadership | Culture shaping limited evidence/possibly tacit in nature |
| Resource pools | Family as potential resource yet barrier to innovation |