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Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing Cover

Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing

Open Access
|Sep 2017

Abstract

The article aims to find a link between employee training and satisfaction with educational activities and marketing efforts of the organization. Qualification growth of employees is closely connected to the organization’s success. Since obstacles in education hinder achieving desirable results, they need to be identified and overcome.

Theoretical background and knowledge was confronted with data collected in primary research. Interviewing was used as the method and questionnaire as the instrument. Data were statistically analysed and results of chi-square were calculated in software Statgraphics.

Testing the relationship between barriers in training involvement of employees and their socio-economic characteristics proved that, gender, age, education level, sector of economy, length of current employment, and income satisfaction are independent. The only relevant dependence is apparent in case of fear of failure which is a barrier indicated for low income people.

This article clarifies the state of satisfaction with education possibilities of employees through identifying of the main barriers and concludes consequences for sustainable growth of organization.

DOI: https://doi.org/10.1515/hjbpa-2017-0009 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
Language: English
Page range: 7 - 16
Published on: Sep 9, 2017
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2017 Silvia Treľová, František Olšavský, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.