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Brand Communication in a Digitalized World Cover

Brand Communication in a Digitalized World

NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
By: Robert Kecskes  
Open Access
|Oct 2017

Authors

Robert Kecskes

Robert.Kecskes@gfk.com

Ph.D. Senior Insights Director Consumer Experiences, GfK,, Nuremberg, Germany
DOI: https://doi.org/10.1515/gfkmir-2017-0019 | Journal eISSN: 2628-166X
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Language: English
Page range: 54 - 58
Published on: Oct 24, 2017
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Connected Consumer,
iBrains,
Dialog,
Communication,
Continuous partial attention
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2017 Robert Kecskes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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